Blog Design & Social Media Support

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The goal of social media is to build a volunteer marketing army.

Why Social Media Marketing?

Social media marketing has become an important aspect of law firm marketing. Despite what you may think, the truth is that blogging and social media will bring new clients to your practice. Research shows that 57 percent of those companies with a blog have acquired a new customer from that blog. Market research also shows that adding a blog to your optimized website can increase your average monthly online leads by as much as 88 percent! Properly executed, blogging attracts more inbound links, drives more traffic and boost search engine rank for your website. And, the more frequently you blog, the more likely you will see a new client in your office because of your blogging efforts!

Think Your Clients Aren't On Facebook?

The biggest boom in social networking use is happening among baby boomers and seniors, according to the latest research by Pew Internet and the American Life Project. Over the past year, social networking use among Internet users age 50+ has nearly doubled, and among Internet users ages 50-64 , social networking use grew by 88%. During the same period, use among those ages 65+ grew 100%.

Law Firm Blog Design

We will design your professional blog to seamlessly integrate with your Integrity Marketing website. Additionally, we set up your search engine optimization and sharing settings, and even add your blog feed to publish to your Twitter account, if you choose.

But the truth about blogging is that merely setting up a blog is not enough. Marketing research consistently shows that the more frequently you post to your blog with timely, relevant content, the more likely it is that your blog will actually drive new clients to your office. In fact, 90 percent of companies that post to their blog daily report having received a new client directly from their blog.

So, to ensure your success, we support your blogging efforts with training for you and your staff, and with daily sample blog postings about timely, practice-specific topics.

Blog & Social Media Academy

• Content Support
  Each week, you will receive an email with at least five timely sample blog posts. With each of the five samples, you'll also have suggested keywords, excerpts and links taking readers back to your website for more information..
• Social Media Academy (password required)
  Each month, we host an online training session. During this session, we give you practical hands-on training to help you get the most from your blogging efforts, including new techniques and strategies to build your blog readership and drive traffic to your website … and ultimately to your office!
• Opportunities to Cross-Post with Your Colleagues
  By participating in the monthly group meetings (see #2 above), you’ll have the opportunity to interact with your colleagues and start building cross-post links. This is one strategy to build your online “authority” and boost your search engine rankings for your blog, your blog posts, and even your website.
• Technical Support
  We include up to 30 minutes of technical support for your blog monthly. This may involve linking your blog to your Twitter or Facebook accounts, adding a Google site map, additional SEO options, new categories, or even updating your profile. (Additional support time, if necessary, will be billed separately.)
• Social Media Management
  With our monthly training and support, we also help you get the most from your Linked-In personal and company profiles, Twitter and Facebook accounts.

Building YOUR Volunteer Army

Call now to request a free review of your current website and blog, including your social media presence.

Call James at 1-877-352-2021, ext. 0; or simply Click-to-Call and be connected immediately.

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Integrity Marketing Solutions serves estate planning and elder law attorneys with law firm marketing systems, to include law firm websites, elder law and estate planning e-newsletters, elder law and estate planning newsletters, legal blog content, blog design, and blog training, social media marketing, Facebook, Twitter, Linked-In, law firm brochures, marketing plans, direct-mail, post cards, estate planning workshops, elder law workshops, workshop invitations, list purchase, staff training, marketing consulting and professional design services. Serving the estate planning and elder law firm with comprehensive marketing solutions since 1995.

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