The ESSENTIAL Solution®

With The Essential Solution® we bring the best of the best legal marketing strategies and tools to your Law Practice…
all at one low, easy-to-budget price.

Attorneys tell us they have two main frustrations with law firm marketing. First, you say you have spent money on marketing that simply did not give you a good return. Second, personally handling all of your marketing takes too much valuable, non-billable time.

The Essential Solution® solves both of these problems with a proven marketing strategy, professional implementation, and ongoing support.

Others may talk about comprehensive marketing, but Integrity Marketing Solutions delivers with a truly integrated marketing system founded on Essential Strategies to build your estate planning or elder law practice.

There are so many marketing tools available to build your law practice - from websites to workshops, billboards to blogs.  But a marketing tool is not a marketing plan, and even a marketing plan is not always a system. Why is it so important to take a systematic approach to your law firm marketing? Primarily because you have limited resources to tap into almost unlimited opportunity. A well-executed marketing system uses all of your resources most efficiently to maximize your opportunities.

Your law firm marketing must

• Generate a steady stream of qualified prospective clients,
• Minimize your client acquisition costs, and
• Help build a sustainable and profitable practice.

Successful marketing builds a profitable law practice that eventually runs itself.

The Three-Step Process

Law firm marketing is complex. But despite the complexity, law firm marketing is founded on a simple three-step process.

1. Lead Generation and Qualification. An effective legal marketing system works automatically to drive a steady stream of qualified, new leads into the process.
2. Lead Conversion. Generating new leads is not enough. An effective system includes strategies to convert those new leads into a revenue-stream of new legal clients.
3. Follow-Up. It's been said that the Fortune is in the Follow-Up. Effective marketing includes a follow-up, relationship-building strategy to convert new clients into a referral stream. Appropriate follow-up should generate new leads and re-start the cycle.

Integrity Marketing Solutions serves estate planning and elder law attorneys with law firm marketing systems, to include law firm websites, elder law and estate planning e-newsletters, elder law and estate planning newsletters, legal blog content, blog design, and blog training, social media marketing, Facebook, Twitter, Linked-In, law firm brochures, marketing plans, direct-mail, post cards, estate planning workshops, elder law workshops, workshop invitations, list purchase, staff training, marketing consulting and professional design services. Serving the estate planning and elder law firm with comprehensive marketing solutions since 1995.

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