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Website Design & Search Engine Optimization (SEO)
If you are not marketing effectively on the internet, you are not marketing effectively. Just a few years ago, a web presence was more or less a "back-up" marketing strategy for estate and elder law attorneys. People who met you at a workshop, or received a referral from their financial advisor or a former client would go online to check you out -- make sure you were legitimate, learn a bit about you, and perhaps print out directions to your office. What a difference a few years have made!
Your website is now "front line" marketing! More people now begin their research online, utilizing major search engines than ever before. And the best bang for your marketing buck will most likely be a hard-working website, integrated into an overall strategic marketing plan.
How Important is an Optimized Website to Your Law Firm's Profitability?
Check out our Website Conversion Calculator to learn more about website optimization. Website optimization goes beyond just search engine optimization (SEO), which is the process of optimizing your site for visibility and ranking with the major search engines. Website optimization includes SEO, but also addresses the variables that impact conversion rates. Learn more about website conversion rates.
Professional Website Design and Optimization Services
We know that attorneys can choose from literally hundreds of providers at costs that range from "free" to many thousands of dollars to establish a web presence. But a "web presence" is not enough. We have been working with estate and elder law attorneys to build powerful marketing solutions since 1995. We know your market, your practice development challenges, and how the internet can best be harnessed to work for you.
Our website design and optimization services outshine the competition, with:
- Search Engine Optimization (SEO): All Integrity Marketing websites include optimization for content search-ability and RESULTS. This service goes beyond on-site content, to include building inbound links, sophisticated coding strategies, weekly rank monitoring, and our exclusive “competition watch” report.
- Attorney-Written, practice-specific licensed editorial content for your site
- Social Media Integration turbo-charges your online marketing and boosts results with your website, blog, Twitter and/or Facebook all working together for lasting impact!
- A Complete Turn-Key Online Solution -- we handle all of the coding, maintenance and updates for you at one low price. Routine site maintenance and updates are completed at no additional charge
- Domain hosting and email boxes included at no extra charge
- Professional design, integrated with your e-newsletter, hard-copy newsletter and all of your collateral marketing materials for a truly branded solution
- Update Reports sent to you monthly AND
- Real People you can call and talk to, ask questions, get answers and even real advice in real time!
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PRACTICE CENTERS & SPECIAL REPORTS
We build your website to reach your target audience. Each PRACTICE CENTER includes your state-specific information, and is optimized for search-ability.
Choose from these editable Practice Centers (or create your own).
* Fundamental Estate Planning
* Estate Tax Planning
* Probate and Estate Administration
* Asset Protection
* Charitable Planning
* Estate Planning for Business Owners
* Elder Law & Long-Term Care Planning
(with or without Medicaid Planning)
* Special Needs Planning -
CALCULATORS
Calculators and checklists are two of the most powerful additions you can make to boost your website’s traffic and search engine ranking. We offer several full-featured calculators, to include Estate Taxes, Stretch IRA, Beneficiary Required Minimum Distributions, Life Insurance, and more. -
SEMINAR / WORKSHOP MARKETING & REGISTRATION
Promote your workshops online and offer online registration. -
FLASH ANIMATION | AUDIO & VIDEO
Used sparingly and appropriately, flash, audio and video can all enhance your web visitors’ experience, drive traffic, and improve your conversion rate (the numbers of visitors who become clients). -
PROFESSIONAL BLOG SET-UP & SUPPORT
We will design your professional blog as a seamlessly integrated aspect of your website, set up your optimization and sharing settings, and even add your blog feed to publish on your or website if you choose. But we don’t stop there, with our exclusive blog support system you get weekly blogging tips, monthly training, and a supportive community of your peers to help ensure your blogging success! -
ANIMATED E-NEWSLETTERS
- Bring more visitors to your website
- Boost your search engine rankings
- Capture leads with an online subscribe form
- Build client & referral relationships
Your emails are delivered through a dedicated service, with a synopsis of your online articles and a hyperlink bringing readers to your animated newsletter online. Your page-turning online newsletter includes interactive features to zoom in or out, search for key words, bookmark, forward to a friend, even print in full-color! This eye-catching newsletter is automatically indexed by all major search engines, boosting your site's ranking for keyword phrases. And, the opt-in online subscribe system keeps you compliant with anti-spamming regulations!
Seeing is Believing
- Review our Portfolio of Attorney Websites
Where Do YOU Rank?
Call now to request a free marketing consultation, including an audit of your website's search engine rank and our exclusive "Competitive Watch" report showing who among your local competitors dominates the online search results. You may be surprised!
Call James at 1-877-352-2021, ext. 0; or simply Click-to-Call and be connected immediately.
Integrity Marketing Solutions serves estate planning and elder law attorneys with law firm marketing systems, to include law firm websites, elder law and estate planning e-newsletters, elder law and estate planning newsletters, legal blog content, blog design, and blog training, social media marketing, Facebook, Twitter, Linked-In, law firm brochures, marketing plans, direct-mail, post cards, estate planning workshops, elder law workshops, workshop invitations, list purchase, staff training, marketing consulting and professional design services. Serving the estate planning and elder law firm with comprehensive marketing solutions since 1995.