Website Conversion Rate Calculator

Your Website Should Work For You!

Even the most successful law firm websites convert only a fraction of their visitors into new clients. You can boost your law firm's profitability by improving your conversion rate, by attracting more traffic to the site, or by encouraging visitors to schedule appointments. Use the handy calculator to experiment with these variables.

Click to Launch the Website Conversion Calculator.

What Do You Mean By Conversion Rate?

Do You Mean Converting Visitors to Clients?

There actually are several ways to measure your website's conversion rate. Remember that you are a professional, offering a professional service and not a late-night spokesperson selling soap. Your sales process is much longer and more complex, because the buying decision you are asking your prospects to make is more complex, more expensive, and carries more risk. In order to bring someone to the point of becoming a client, you must establish, build and nurture a relationship. Each step in that process can be called a "Micro Conversion," because they are all small steps toward a full conversion. Micro conversions should be measurable. For example, a simple offer to "Follow Me on Twitter" or "Like Us on Facebook" is easily measured. You can track your new followers weekly on Twitter, and Facebook will even send you a weekly email update about traffic to your business Page. By engaging readers to visit your blog, or follow you on various social media, you get a website browser to take another small step toward your final website goal. By doing this, you begin the relationships that can lead to new clients.

How Can I Improve My Conversion Rate?

Keep in mind that most of your website visitors are making a "first contact" with you by visiting your website. Research shows that it takes nine to 13 contacts to bring someone to a financial decision. While you want your website to generate leads who will eventually phone you, your visitor is the one with the power. If you don’t give your website visitors a reason to let you continue to have a dialog with them, then they won’t. Using opt-in is one answer. If, for instance, you ask for a name, email address and telephone number from your visitor so that he can then get useful information from you in the form of a free report or webinar, you do two things. First, you qualify the visitor as someone who is interested in your services, and second, you get permission to contact him/her again. You need to build into your website powerful reasons for your visitors to give you permission to email or talk to them rather than expect someone to pick up the phone. Develop free reports, use your e-newsletter sign-up, set up an online webinar, and use all of these strategies to encourage your visitors to " opt in." Then you will have a conversion rate that is the percentage of people who give you permission to continue the dialog.

A Systematic Approach To Law Firm Marketing

Call now to request a free marketing consultation, including an audit of your website's search engine rank and our exclusive "Competitive Watch" report showing who among your local competitors dominates the online search results. You may be surprised!

Call James at 1-877-352-2021, ext. 0; or simply Click-to-Call and be connected immediately.

Integrity Marketing Solutions serves estate planning and elder law attorneys with law firm marketing systems, to include law firm websites, elder law and estate planning e-newsletters, elder law and estate planning newsletters, legal blog content, blog design, and blog training, social media marketing, Facebook, Twitter, Linked-In, law firm brochures, marketing plans, direct-mail, post cards, estate planning workshops, elder law workshops, workshop invitations, list purchase, staff training, marketing consulting and professional design services. Serving the estate planning and elder law firm with comprehensive marketing solutions since 1995.